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Puig Acquires Majority Stake in Kama Ayurveda

Will support fast-rising beauty brand's expansion into global markets including the UK in early 2023.

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By: Christine Esposito

Editor-in-Chief

Puig has acquired a majority stake in Kama Ayurveda, an Indian Ayurvedic brand of beauty and personal care products founded in 2002. With this acquisition, Puig reaffirms its commitment to a company and a market with vast growth opportunity in beauty and wellness products. For Puig—ranked No. 14 in Happi’s 2022 International Top 30 Report—Kama Ayurveda strengthens its wellness category with an offer that is rooted in the traditional Indian medical science of ayurveda. Kama Ayurveda curr...

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